Saudi Arabia’s royal women have long commanded attention for their elegance, but today, their relationship with fashion goes well beyond what they wear and how they style. From building businesses in fashion and championing as designers to preserving the Kingdom’s rich sartorial heritage, Saudi princesses are helping shape the country’s evolving style landscape.
HH Princess Noura bint Faisal Al Saud
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HH Princess Noura bint Faisal Al Saud became CEO of JAY3LLE in March 2026, bringing her extensive experience in Saudi fashion and culture to the contemporary luxury label. Founded by Johan and Blue Lindeberg, JAY3LLE creates modern womenswear with a focus on refined silhouettes and elevated everyday dressing. From her work with Saudi Fashion Week to her leadership at JAY3LLE, Princess Noura continues to contribute to the Kingdom’s growing fashion ecosystem and its international presence.
Princess Sora bint Saud Al Saud
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Princess Sora approaches fashion through both her wardrobe and her business ventures—she founded SO. by Sora, a pre-owned luxury fashion concept that encourages a more considered approach to shopping. The first colle...