September 24, 2026
Talon partnered with Innocean and David&Goliath on a 9/11 remembrance campaign, called UNIITE, and secured more than one million in donated OOH media across the U.S.
The pro bono campaign, which aimed to hep the nonprofit organization 9/11 Day, urged citizens to honor the legacy of 9/11 through acts of kindness and service. As part of the project Talon secured a special Times Square Moment of Silence activation with all participating screens observing one minute of silence at 9:11 a.m. on Sept. 11, according to a press release.
The campaign demonstrated the out-f-home industry's collective ability to turn media inventory into a force for social good, amplifying a message of unity, service and remembrance at scale, according to the release.