Scottsdale-based Plexus Worldwide had a simple mission for its Summer Wellness Tour: bringing people together, according to Ashley Hower, Plexus Worldwide’s chief marketing officer.
“Even though COVID feels like it was such a long time ago, some of those communities and behaviors just haven’t bounced back,” she explained. “We really asked ourselves how we could take wellness on the road.”
DEEPER DIVE: Here are Arizona’s Most Admired Companies of 2026
At each summer wellness tour stop, anywhere from 30 to more than 100 people gathered for a low‑key tasting event built around Hydrate, the company’s electrolyte drink. Guests sampled six flavors, five consistent and one rotating surprise.
“They got to scan a QR code, vote on their favorite, and help shape future launches,” Hower said. The frosted berry flavor sold out almost immediately.
But the tour quickly became more than a product demo. Plexus let each host city shape its own version of the event. Some added snacks; others brought in flower‑making stations, sourdough demonstrations, or live music.
“For a lot of people, it was just a great opportunity and a reason to bring community together,” Hower said. “That was really our main M...