Activia Launches Rebranding Initiative
Activia is launching a rebranding initiative designed to showcase its long-standing commitment to promoting digestive health through innovative products. Responding to heightened consumer interest in nutritious, gut-friendly foods, the brand aims to reaffirm its leadership in this wellness movement.
Focus on Reduced Sugar and Transparency
A key aspect of the rebrand highlights Activia's efforts to reduce sugar content by 25% in its Probiotic Low Fat Yogurt Cups, along with simplifying ingredient lists for greater transparency.
Introduction of the Activia Proactive Line
The company's latest offering is the Activia Proactive Line, which provides 3 grams of prebiotic fiber per serving, with no added sugars or artificial sweeteners. Available in flavors such as Vanilla, Strawberry, Mixed Berry, and Peach Mango, each pack contains four individual servings.
Availability and Distribution
Initially, these new products will be available at Kroger and Publix stores before being rolled out nationwide.
Image Credit: Activia