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Advertisers Urge Court To Reject Musk Bid To Revive 'Boycott' Suit

Thomas Reed
Published on 2026-11-04 20:31:00
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Advertisers Urge Court To Reject Musk Bid To Revive 'Boycott' Suit

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Ten advertisers late Wednesday urged a federal appellate court to reject Elon Musk's X Corp.'s attempt to revive antitrust claims over an alleged "group boycott" of the platform X.

"X has not been injured by a restraint on competition; instead, it faced competition and lost," the companies argue in papers filed with the Fifth Circuit Court of Appeals.

"Advertisers choosing to purchase what they considered to be a better product, even if it cost more than X’s product, does not reflect a breakdown of the competitive process," the brands add. "That is competition working -- and X losing."

The companies are asking the Fifth Circuit to uphold U.S. District Court Judge Jane Boyle's decision dismissing the technology platform's lawsuit earlier this year.

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The dispute dates to 2024, when Musk...

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