Affiliate marketing spend in the US will grow 11.4% YoY in 2026. Brands’ and retailers’ continued interest in creators, expanding retail ecommerce activity, and—at the margins—a growing interest in using affiliate publishers to improve brands’ visibility in AI search will buoy it.
Key Question: What is driving affiliate marketing spend growth?
Key Stat: US retail affiliate marketing spending will grow 10.5% YoY this year and will grow faster than US retail ecommerce sales through our forecast period.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
1-800-405-0844[[email protected]](/cdn-cgi/l/email-protection)