Premium private-label wine has become a larger piece of grocery retail as chains use exclusive bottles to compete on value and trade shoppers up from entry-level purchases. At Aldi, that conversation has narrowed to one specific California bottle: the retailer’s Specially Selected Napa Valley Cabernet Sauvignon, a 750-milliliter wine now listed on Aldi’s U.S. site at $15.89 after originally launching at $14.99.
Aldi’s Napa Valley bottle is a confirmed, year-round product
Aldi confirmed in a September 7, 2023 press release that it added a Napa Valley Cabernet Sauvignon to its Specially Selected Wine Collection and said the bottle would be available in stores beginning September 8, 2023. In that announcement, Aldi priced the California wine at $14.99 and identified it as one of five year-round bottles in the new premium collection. The company also said the broader launch included 10 wines total, with five everyday offerings and five seasonal bottles.
A current Aldi U.S. product page shows the same product, Specially Selected Napa Valley Cabernet Sauvignon, in a 750 ml bottle with a listed price of $15.89. That listing indicates the wine remains part of Aldi’s active assortment rathe...