Amazon CEO Andy Jassy has revealed plans to integrate advertising into interactions with Alexa+, Amazon's AI-driven virtual assistant. During the company's second-quarter earnings call, Jassy highlighted the potential for ads to appear during multi-turn conversations, enhancing product discovery and generating revenue. He emphasized the growing popularity of Alexa+ devices, which facilitate extensive shopping experiences, and suggested that advertising could become a natural part of these interactions as user engagement increases. This development signals Amazon's strategic move to monetize voice-assisted shopping through targeted advertising.
Amazon Plans to Incorporate Ads into Alexa Conversations to Boost Revenue
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