American Eagle Responds to Backlash Over Sydney Sweeney Jeans Campaign

American Eagle Addresses Controversy Surrounding Sydney Sweeney Jeans Campaign After several weeks of mounting criticism, American Eagle has finally responded to the controversy over its recent marketing campaign featuring actress Sydney Sweeney. The company issued a statement on Instagram on August 1, clarifying the intentions behind the advertisement. The campaign, launched on July 23, features Sweeney promoting a pair of jeans called 'The Sydney Jean,' with proceeds supporting the Crisis Text Line. While the company emphasized that the campaign was solely about celebrating their denim and encouraging confidence, some critics accused it of subtly endorsing eugenics due to certain puns and imagery used. In their statement, American Eagle reiterated that the focus remains on the jeans themselves, stating, "Sydney Sweeney's campaign is about her jeans and her story. We continue to celebrate how everyone can wear AE jeans with confidence—because great jeans look good on everyone." The backlash included accusations that the campaign contained problematic connotations, while others, including conservative media outlets and political figures, dismissed these claims as exaggerated or...