American Eagle Outfitters experienced a remarkable 23% increase in its stock value on Monday, driven by praise from former President Donald Trump for the company's recent advertising campaign featuring actress Sydney Sweeney. The ad, which became a cultural talking point, transformed a simple denim promotion into a subject of national discussion.
Trump shared on social media that he considered the campaign "the hottest ad out there," mentioning that American Eagle jeans were "flying off the shelves." Although he initially misspelled Sweeney's name, his repost garnered significant attention, boosting investor confidence. Throughout the trading day, the stock climbed as much as 18%, reaching an end-of-day gain of approximately 24%, marking one of the largest single-day jumps since May 2023.
The advertisement, titled "Sydney Sweeney Has Great Jeans," debuted in late July and employed wordplay on "genes." Sweeney, known for her role in "Euphoria," delivers a playful voiceover, referencing the passing of traits like hair and eye color, while highlighting her jeans.
The campaign elicited mixed reactions—while some praised its humor and nostalgic nod to vintage denim ads, others critic...
American Eagle Stock Surges 23% Following Trump’s Praise for Sydney Sweeney Ad
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