Amouage Launches Opus XVI Timber, Expands Boutique Presence, and Celebrates Nature-Inspired Fragrance Artistry

Amouage, the luxury fragrance house from Oman, continues to expand its artistic portfolio with the introduction of Opus XVI Timber, a new woody scent that celebrates the enduring beauty and wisdom of nature's timeless creations. Renaud Salmon, Amouage's chief creative officer, describes Timber as making an initial bold, woody statement reminiscent of standing before a towering sequoia. Over time, the fragrance reveals complex nuances, including smoky guaiac wood, resinous fir balsam, and crisp cypress, evoking textures akin to aged bark. Set to launch in Amouage boutiques across Oman and the UAE on August 8, with worldwide distribution following on September 1, the 100ml bottle is priced at $380 in the United States. This release marks a significant chapter in Amouage's growth, which saw a 30% increase in 2024, surpassing $260 million in retail sales—more than double the global perfumery market growth. Amouage maintains its commitment to artisanal craftsmanship, with all fragrances handcrafted at its Muscat facility. The brand’s 'Exceptional Extraits' collection, characterized by high-concentration perfumes, grew by 116% last year, now accounting for 17% of total sales. Created...