Arkay Beverages Opens Times Square Billboard to Zero-Proof Brands for Collaboration

Arkay Beverages Innovatively Opens Times Square Billboard to Zero-Proof Brands Pioneering alcohol-free spirits company Arkay Beverages takes an unprecedented step by opening its iconic Times Square billboard to competing brands in the zero-proof beverage industry. This bold move aims to promote a collective shift toward healthier, responsible drinking choices. Positioned in the bustling heart of Times Square, Arkay's digital billboard displays rotating advertisements every two minutes, reaching over 300,000 viewers daily. The initiative invites alcohol-free spirit brands, functional beverages, and other responsible drinking products to showcase their offerings alongside Arkay's products in this prominent advertising space. "Our goal is to revolutionize the drinking culture," stated Arkay founder Reynald Vito Grattagliano. "This isn't about rivalry; it's about collaboration. By highlighting multiple brands, we emphasize that zero-proof options are the future of social drinking." Beyond beverages, Arkay aims to foster a movement toward healthier lifestyles and mindful consumption. "We want to empower individuals to enjoy life without compromising their health or values," Grattagliano...