Balich Wonder Studio Reinvents the Classical Music Performance

Balich Wonder Studio Reinvents the Classical Music Performance

Marco Balich and his team produced an immersive orchestral experience at Arena di Verona, bridging the worlds of tech-driven creative visuals with centuries-old musical compositions

At the Arena di Verona in Italy, the experience of classical music is getting a distinctly contemporary treatment. In August, Balich Wonder Studio and the Arena di Verona Foundation presented two immersive concerts, pairing live orchestral performance with large-scale projections and three-dimensional visuals. The returning Viva Vivaldi was joined by the world premiere of Paganini Paradise, a new tribute to the radical virtuosity and imagination of Niccolò Paganini.

Marco Balich informally hosted a relaxed aperitivo gathering before the premiere of Paganini Paradise. He sat with guests and friends at a café in Piazza Bra, a grand yet unpretentious square with the easy, authentic, lived-in charm of la dolce vita. There, Balich told COOL HUNTING that the core idea behind these shows is to attract younger and new audiences. The live music business keeps growing overall, but orchestras around the world continue to lose older patrons faster than ...