Baskin-Robbins Launches Portable Cake in a Box for Convenient Celebrations

Baskin-Robbins introduces a new portable dessert option called Cake in a Box, now available on their menu. This layered treat combines cake, ice cream, toppings, and whipped cream, all conveniently packaged in a box for easy transport. Customers can order it through the Baskin-Robbins mobile app with pickup times starting at just 15 minutes, making it perfect for parties, picnics, or on-the-go enjoyment. Nicole Boutwell, Vice President of Brand Marketing & Culinary, described the creation as a modern twist on traditional ice cream cakes, highlighting its flavor, convenience, and portability. She stated, "Cake in a Box marks the beginning of celebrations wherever it arrives!" This innovative product reflects a trend toward portable, hybrid desserts and streamlined app-based ordering systems, indicating exciting opportunities for the frozen dessert industry, food packaging advancements, and mobile food services.