Spanish banking group BBVA will consolidate its affluent and high-net-worth client services under a single division called Global Wealth.
Starting October, the group will align its premium, private banking, and ultra high net worth (UHN) tiers under uniform international branding, replacing the varied designations previously used across different markets.
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Despite the move towards a common framework, select regional naming conventions will be preserved.
Operations in Spain will retain the UHN Patrimonios designation for the highest tier, while the Mexican business will continue using Premium Patrimonial, and the Colombian unit will maintain its Premium and Premium Plus classifications.
The operating model relies on relationship managers and private bankers as the primary contact points, supported by internal product specialists.
Within this structure, the Premium tier is designed for customers building their assets who require financial decision-making assistance.
Private Banking caters to individuals expanding and consolidating existing wealth ...