Bella Hadid Celebrates 50 Years of Chopard’s Happy Diamonds in New Campaign September 15, 2026: Bella Hadid is marking a major milestone with Chopard as the luxury house celebrates 50 years of its iconic Happy Diamonds collection. The supermodel stars in a new cinematic campaign that puts movement, freedom and the sparkle of diamonds at the center of the celebration.
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Bella Hadid Joins Chopard’s Happy Diamonds Celebration Hadid shared her excitement about the campaign on Instagram, writing, “So happy to be part of this celebration with Chopard as Happy Diamonds marks 50 years of joy, freedom and sparkle.”
The new campaign celebrates five decades of Happy Diamonds, a collection known for its distinctive moving diamonds. Chopard’s official materials describe Hadid as a Maison ambassador and feature her in the Happy Diamonds and Happy Sport collections .
For the anniversary campaign, Hadid appears alongside fellow model Liu Wen, with the two bringing different forms of movement and energy to the cinematic visuals.
The Story Behind Happy Diamonds Happy Diamonds dates back to 1976, when Chopard developed the idea of allo...