Elrod returns to the luxury retailer after senior leadership roles at Louis Vuitton, while former president Tracy Margolies moves into an advisory role at parent company Exemplar Luxury Group
Bergdorf Goodman has appointed Lanessa Elrod as president, succeeding Tracy Margolies, who will transition to executive adviser at parent company Exemplar Luxury Group (ELG). The leadership changes take effect Monday and come as the luxury department store continues to navigate a shifting retail landscape following the restructuring of its parent company.
Elrod returns to Bergdorf Goodman after serving as president and chief executive officer of Louis Vuitton Americas, where she oversaw the brand’s business across the United States, Canada and Latin America. During her tenure, she was credited with driving business growth, advancing innovation and strengthening customer relationships. She left Louis Vuitton in May 2024 after nearly 14 years with the company.
Her career began within the department store group’s retail network. Elrod worked as a ready-to-wear buyer at Neiman Marcus from 1997 to 2003, followed by a buying role at Saks Fifth Avenue from 2003 to 2005. She then joined Bergdorf Goodm...

