Black Friday is undoubtedly one of the best times of year to shop for Apple products. Though the tech company is unlikely to run a major holiday sale of its own, Amazon will offer plenty of Apple deals before, during, and after Black Friday and Cyber Monday.
Most of Amazon’s current Apple deals aren’t compelling enough to shop early, but a handful of products are competitively priced. Here’s what’s worth buying now and what’s worth leaving on your list for later.
If there’s one Apple product to shop early, it’s AirTags. The handy locating device is at its lowest price ever, just in time for holiday travel. Individual AirTags are on sale for $23, but this $80 four-pack brings the cost down to $20 apiece.
The standard 11-inch iPad and 2026 MacBook Air are holding their October Prime Day prices, the lowest we’ve seen since Apple announced price hikes earlier this year. Other laptops and tablets are discounted, but we expect prices on those models to drop further closer to the holiday. Most Apple Watches are still full price, but gift-shoppers should consider the Ultra 3, a reliable 2025 model that’s $200 off.
Based on past Black Friday–Cyber Monday and Prime Day sale prices, we’d hold...