Wednesday, Best Buy Co., Inc. (BBY) and Amazon.com, Inc. (AMZN) announced an expanded multiyear Fire TV partnership, which will bring the Fire TV experience to Insignia TVs and create more connected TV advertising opportunities through Best Buy Ads.
Under the partnership, Best Buy Ads will use Amazon Ads' programmatic technology from February 2027, including AI-powered tools, to help brands plan, activate, optimize and measure advertising campaigns.
The company noted that Best Buy Ads and Amazon Ads will help brands reach relevant audiences with video and display Fire TV ads on televisions.
In pre-market hours, AMZN was trading at $255.66, up 0.27 percent on the Nasdaq, and BBY was trading at $95.00, up 0.16 percent on the NYSE.
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September 18, 2026 16:19 ET All eyes were on the Federal Reserve this week as the bank announced the latest policy decision. In economic data, retail sales figures for August were among the main news. In Europe, the Bank of England rate decision gained attention. Similarly, the policy announcement from the Japanese central bank was in focus as well as some economic indicators from China.