Bethenny Frankel is finalizing the launch of a new business venture.
According to a series of posts shared on LinkedIn Friday, the reality TV veteran and TikTok influencer created Bethenny Media, a firm she’s describing as a “fully integrated media, content, brand and commerce company,” and an evolution of BB Endeavors, which began as a home for her various businesses, brands and content.
“Bethenny Media is the direct-to-consumer entertainment model I’ve been building toward for years: lean, fast, creative and commercial — connecting content, commerce, brands and equity in one place. Bethenny Media is where content and brands come together,” Frankel detailed on LinkedIn.
It’s also partially staffed up with senior executives. Frankel confirmed the hiring of Carina Titone as chief operations officer. Titone, who also posted her own LinkedIn run-down of what they’re up to with this new model built for Frankel’s modern way of engaging audiences and translating it to revenue, previously served as vp and head of licensing and partnerships for Reese Witherspoon’s Hello Sunshine. According to LinkedIn, she’s been with Frankel since February 2026.
Also on the Bethenny Media team is Larissa ...