Beyoncé Wraps Up Year-Long Levi's Collaboration with Exclusive Collection and Campaign

Beyoncé Knowles-Carter concludes her year-long collaboration with Levi's by celebrating their shared history and launching exclusive merchandise. The brand revisited its iconic 1980s and 1990s TV advertisements, featuring Beyoncé in various denim-centric scenarios—ranging from removing her Levi's in "Launderette" to beating a hustler in "Pool Hall" and relaxing in a "Refrigerator"—reimagining these classics with a modern twist that highlights their women's denim collection. Fans can now purchase pieces from the Beyoncé x Levi's collection, which includes the Western Crystal '90s Shrunken Trucker jacket priced at $250, Western Crystal 501 Curve jeans at $150, and fully denim ensembles, available on Beyoncé.com and globally through Levi's website and select stores. This collaboration coincided with Beyoncé's exploration of denim themes, notably during her "Cowboy Carter" album era and her partnership with Levi's. The campaign, titled Reiimagine, weaves together previous videos into a narrative emphasizing empowerment and rewriting conventions. A new 90-second spot, "The Denim Cowboy," features additional scenes and extended footage from earlier chapters, illustrating Beyoncé's vict...