Bogner Partners with Katjes International to Accelerate Global Growth

Bogner, a renowned Munich-based luxury and lifestyle fashion brand, has announced a strategic partnership with Katjes International by selling a majority stake. The family-owned company will transfer 60% of its shares in Willy Bogner GmbH to Katjes, a German firm specializing in consumer goods, while retaining a 40% stake and ongoing involvement in the company's strategic direction. The deal, anticipated to conclude in September pending regulatory approvals, underscores Bogner's commitment to future growth and international expansion. Florinda Bogner, daughter of Willy Bogner Jr., expressed enthusiasm for the partnership, highlighting shared values and mutual dedication to the brand's future. Tobias Bachmüller of Katjes International emphasized their experience in expanding brands beyond their core sectors and welcomed Bogner into their portfolio of premium brands. This collaboration provides Bogner with enhanced resources and strategic support to accelerate its global reach, with both parties planning joint investments to bolster the brand's development. Despite the new ownership structure, Bogner will continue to operate independently from its Munich headquarters, focusing on i...