Bonobos taps Skyler Gisondo for Holiday 2026 campaign
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Bonobos has launched its Holiday 2026 campaign, “Dashing Through the Holidays,” starring actor Skyler Gisondo.
The campaign follows Gisondo through a busy seasonal calendar, from passing off a store-bought pie as homemade to rehearsing his introduction to the in-laws. Sets combine painted backdrops with dimensional props, lending familiar holiday scenes a subtly surreal edge.
“The holidays always seem to come with a busy schedule and a bit of chaos,” said Gisondo. “This campaign captures that, by poking a little fun at the things we all do to try to make the holidays go smoothly.”
Featured styles include Limited Edition Sweaters, The Original Chino and The Italian Wool Overcoat, positioned for gifting and seasonal layering. The Jetsetter Velvet Blazer and Pant target holiday dinners, parties and New Year’s Eve.
“There’s a lot that goes into the holidays, but at the end of the day, it’s about having fun and feeling good,” said Joe Berean, chief marketing officer at Bonobos. “Skyler brings that spirit to the campaign with a sense of humor that makes these moments feel familiar. Our holiday assortment builds on that same...