BREAKING: Kim Jones Is Launching A New Eponymous Brand

10 Magazine

Kim Jones is launching a new brand under his own name! After closing his namesake label over 20 years ago to go onto lead some of the world’s most prestigious houses, Louis Vuitton, Dior and Fendi included, Jones will debut his new Kim Jones collection for AW27. The brand “will reflect the quality and craftsmanship synonymous with Jones’ work, at a considered price point” and the first Kim Jones store will open at Central Yards in Hong Kong in October 2027. Since leaving his posts at Dior and Fendi in 2024, Jones has kept very busy. At the end of 2025 it was announced he would be leading the creative vision for an AW26 capsule collection for Areal, a newly-launched premium urbanwear label under Chinese outerwear giant Bosideng, and last month, he launched a travel-first wardrobe with luxury hospitality group Aman.

“After many years working with incredible houses and collaborators, it feels like the right moment to do something under my own name again. This brings together the things I’ve always been interested in – fashion, art and design – and gives me the space to work with people I admire and explore new ideas. I...