Bridal collection drives Tanner Fletcher's rapid growth

2026-09-15

Since launching its bridal collection in 2024, fashion brand Tanner Fletcher has seen wedding attire grow to half of its overall sales. The brand's co-founders, Tanner Richie and Fletcher Kasell, have struggled to keep bridal products in stock due to high demand. The success has driven the company's evolution toward a full lifestyle brand and, while wholesale partners remain important, the focus is on direct-to-consumer sales, which now make up the majority of the business.

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