Briston’s Classic Sporty Watches: The Clubmaster Collection

Briston watches, initially available at Colette in Paris, have quickly gained international popularity among retailers worldwide. The brand showcases its Clubmaster Collection—a meticulously designed set of 18 models crafted from premium European materials. Combining Swiss precision with British sports-inspired design, these timepieces offer a timeless preppy aesthetic without sacrificing quality or technical features. Founded by Brice Jaunet, a veteran with 15 years of experience in luxury horology—including roles at Cartier, Zenith, and LVMH—Briston aims to deliver stylish yet accessible watches. The brand's signature design features a distinctive 1920s-inspired 'cambered square' dial, reflecting its commitment to vintage elegance. The Clubmaster series draws inspiration from British racing cars and sports heritage, embodying a sporty preppy style that harmonizes traditional elements with innovative use of raw materials and vibrant color options. The brand’s name pays homage to a historic village in Norfolk, emphasizing its deep British roots. Enhancing the appeal, Briston offers exclusive NATO watch straps—originally developed in the 1960s by the British Ministry of Defence f...