Brooklyn Sound Lab Named Exclusive Music Agency of Record for Historic Oakland Venue Formerly Home to The New Parish
11-12-2026 10:58 AM CET | Arts & Culture
Press release from: Brooklyn Sound Lab
The former New Parish at 1743 San Pablo Avenue in Uptown Oakland is the new home of Oakland Theater Project.
OAKLAND, CA - November 11, 2026 - Brooklyn Sound Lab (BSL) has been named the exclusive music Agency of Record for the historic performance space at 1743 San Pablo Avenue in Oakland, California, formerly home to The New Parish. BSL will lead music booking, producing and presenting as the venue prepares for a targeted spring 2027 return to live music. Plans anticipate an approximately 300-capacity concert configuration, subject to final approvals. Music nights will keep the building alive on evenings when the theater is dark, bringing artists, audiences and foot traffic back to Uptown Oakland's San Pablo corridor.
Co-founders Ray and Melissa Archie bring decades of national broadcast, music and live-production experience to the room. Ray, BSL's Head of Creative & Technology, led the CBS Radio Corporate streaming teams that grew and monetized listenership from fewer than 250,000 to m...