Brunello Cucinelli's 2025 Transeasonal Campaign
Brunello Cucinelli has launched its 2025 Transeasonal Campaign, featuring models Hyunji Shin of South Korean descent and Pau Ramis of Spanish heritage, captured by photographer Daniel Archer. The campaign showcases the brand's latest collection, including a versatile 'sack dress' with practical pockets. The imagery emphasizes elegance and comfort, aligning with Cucinelli's sophisticated aesthetic.
Financial Performance and Market Outlook
Financially, Brunello Cucinelli reported a 10.2% increase in sales during the first half of 2025, reflecting strong market performance. CEO Brunello Cucinelli expressed optimism about surpassing previous profitability levels by year's end, noting a slight profit margin improvement. In 2024, the company achieved a 19.5% profit rise, reaching 128.5 million euros.
Commitment to Italy and Manufacturing Philosophy
The founder remains committed to Italy, emphasizing the importance of domestic manufacturing. He stated that the company’s operations will remain rooted in Italy, with no plans to relocate to countries like the Netherlands or Luxembourg. Cucinelli highlighte...