Byoma Launches Acne Care Line Focused on Skin Barrier Health

Byoma, a skincare brand renowned for its focus on maintaining skin barrier health, is venturing into the acne treatment market with its new Blemish line. This collection comprises six products designed to address acne concerns, including a cleansing body wash, lotion, facial cleanser, toner, spot treatment, and moisturizer, with prices ranging from $9.99 to $15.99. Founder Marc Elrick emphasized the brand's commitment to engaging directly with consumers, noting that the development of the Blemish range was driven by extensive clinical research and active listening to customer feedback. "Consumers prefer brands that listen and genuinely solve their problems," he stated. "We’re building a dedicated community, responding to their needs, and fostering ongoing conversations—over 200,000 direct messages in a month have helped shape our offerings." The new line will debut at Target stores in the United States starting September 14, with European launches at Sephora and Boots in the UK. Elrick highlighted the brand's unique approach to blending scientific rigor with engaging communication, boasting top social media engagement on Instagram and TikTok, which supports its retail growth. Ad...