The Actor, Director and Performer Fronts the Launch of Calvin Klein ’s New Perfectly Fit Custom Lift Bra in a Campaign Directed by Gordon Von Steiner
Calvin Klein has tapped Teyana Taylor to front its Fall 2026 underwear campaign, pairing the performer’s movement-driven presence with the launch of the brand’s new Perfectly Fit Custom Lift bra.
Directed and photographed by Gordon Von Steiner, the campaign puts Taylor in motion to Tina Turner’s “The Best,” moving between intimate sequences and choreography designed to demonstrate the bra’s lightweight construction, support and flexibility.
The casting plays naturally to Taylor’s multidisciplinary career. An actor, director and performer, she brings a physicality to the campaign that allows Calvin Klein to communicate the product’s functionality without moving too far from the sensual visual language that has long defined its underwear marketing.
“When I feel good in what I’m wearing, you can see it in the way I move,” said Taylor. “I need something that can keep up with me—whether I’m on a red carpet, performing, running around with my kids or just at home.”
“That’s what I love about the Perfectly Fit Custom Lift bra. It gives me the...