Capri Sun teases new oversized, refillable pouch. How to get one
Capri Sun fans have grown up, and now, the juice brand says it's time for their pouches to do the same.
The Kraft Heinz Company, which holds the exclusive license to manufacture and distribute Capri Sun products in the United States, is releasing a refillable 24-fluid-ounce Capri Sun pouch that measures just over nine inches tall, over six inches wide and can hold three times the juice that comes in the smaller pouches, the brand said in a recent news release.
The large, limited-edition pouch will release in mid-September and will be sold exclusively on Walmart.com. Although the pouch won't come filled with juice, the juice brand said it could in the future.
"Before exploring a permanent version, the brand created a limited run of refillable Big Pouches as a fun way for fans to experience the bigger format and share their feedback," Capri Sun told USA TODAY on Sept. 17.
Calling the Capri Sun Big Pouch "fans’ No. 1 request," Kraft Heinz said supporters have submitted thousands of requests for a bigger pouch and nearly 80% of recent requests have been for a bigger pouch size.
Claire Lukaszewski, associate brand director...

