Celebrity Trends in August 2025: From Edible Beauty Collaborations to Premium RTD Beverages

In August 2025, celebrity-driven trends continue to blur the lines between lifestyle, luxury, and sensory experiences, showcasing innovative collaborations and product expansions. Notably, Kylie Jenner teamed up with Van Leeuwen Ice Cream to introduce a limited-edition "Peach Mango Sorbet" in celebration of her new Lip Butter collection, offering exclusive tastings at Tribeca. This initiative highlights how beauty brands are embracing edible experiences to engage consumers more interactively. Meanwhile, Cara Delevingne and her sisters expanded their premium Della Vite brand into the ready-to-drink market, launching a line of five canned spritz beverages that blend traditional Italian craftsmanship with modern convenience. These upscale canned cocktails cater to consumers seeking elegant, portable options for social occasions. Overall, August’s trends emphasize immersive, multi-sensory branding strategies. From beauty-inspired frozen treats to heritage-rich canned cocktails, celebrities are redefining the intersection of glamour, accessibility, and experiential engagement, offering fans curated products to sip, savor, or enjoy on the go.