"Cheers from the Origin" Kicks Off as Carlsberg Asia Expands Ties with RedNote
Starring Shawn Dou, the campaign advances digital premiumisation across key Asia markets, accelerating online-to-offline conversion.
WEBWIRE– Wednesday, September 16, 2026
Carlsberg Asia is deepening its partnership with RedNote, Chinas leading social commerce platform, through the digital campaign Cheers from the Origin （丹麥碰杯時刻）. The collaboration expands reach and strengthens engagement with modern consumers across key Asia markets, including Hong Kong, China; Singapore; Malaysia; and Vietnam.
Building on the strategic partnership framework established with RedNote last year, Carlsberg Asia is charting a long-term digital acceleration journey by combining Carlsbergs premium portfolio with RedNotes social commerce capabilities, data insights, and creator network. The collaboration is piloting new ways to reach Chinese-speaking, digitally savvy consumers and convert online engagement into on-the-ground bar and restaurant visits and e-commerce conversions.
Starring award-winning Chinese actor Shawn Dou （窦骁）, Cheers from the Origin brings Carlsbergs 179 years of heritage and brand philosophy to life throug...