CKGSB-IE University Report Reveals New Models of Chinese Companies Going Global
CKGSB-IE University Report Reveals New Models of Chinese Companies Going Global
PR Newswire
SINGAPORE, Sept. 15, 2026
SINGAPORE, Sept. 15, 2026 /PRNewswire/ -- Cheung Kong Graduate School of Business (CKGSB) today launched Chinese Companies' New Playbook for Going Global, a joint report with IE University's China Observatory examining how Chinese companies are rethinking their globalization strategies in an increasingly fragmented global economy.
Led by CKGSB's Professor of Economics and Associate Dean Li Wei, the report argues that Chinese corporate globalization is entering a third phase — "capability export." Rather than simply shipping products or building overseas sales channels, companies are increasingly taking the operating capabilities abroad – including technical standards, product development, supply-chain organization, service, branding, and business models—while adapting them to local markets.
For companies pursuing global growth, localization is becoming critical. Li Haitao, Dean and Dean's Distinguished Chair Professor of Finance at CKGSB, writes: "The next generation of winners will be t...