One would think that DC’s most profitable projects would somehow consist of projects with bigger names associated with them, either Batman or Superman. However, it’s neither of them. In fact, it is one of the smaller, more indie projects that came out of the studio this year. That’s right, it’s the most recent hit, Clayface. No one would have imagined that a small character with a niche fandom would go on to become the most profitable face of the production house.
CLAYFACE officially crossed the $100M mark at the global box office yesterday.
Having cost just $40M, it’s now broken even and will be one of most profitable DC films of all time. https://t.co/WBiPHZ7JyS
— Global Box Office (@GlobalBoxOffice)
[November 7, 2026]
The October release from the DC Universe, Clayface, the studio’s first body-horror movie, has now officially crossed the $100 million mark at the global box office as of November 6, 2026. And with this, the movie is now the most profitable banner of the universe. One might think this is a surprise out of the box, but there is a pattern that James Gunn’s DCU needs to pay heed to. You don’t always need star-studded lineups and massive names for a project to succeed –...