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New Yorkers will be seeing some long dogs on their daily commutes.
The direct-to-consumer pet health/wellness brand Spot & Tango is commandeering 570 New York City subway cars with a new campaign message: "Extend your dog’s life."
The subway activation, illustrations of long dogs stretched across overhead panels, introduces commuters to UnKibble. Taglines include: "More nutrition. More dog." and "The best dog food. Delivered."
The $400,000 subway campaign, created with DayJob, is part of the brand’s larger $3.5 million investment in television, streaming, field marketing and out-of-home ads this year.
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Spot & Tango reported it grew 50% year-over-year, while enlarging its manufacturing operations.
Founded in 2018, Spot & Tango offers personalized dog nutrition. Its signature product, F...