Destin Conrad Drops “Chi Chi”
Grammy-nominated multi-hyphenate DESTIN CONRAD brings the bashment to the screen with the official music video for “CHI CHI,” a highlight from his dancehall and reggae-inspired project, ROADRUNNER. Reimagining the sample of T.O.K.’s controversial 2000 dancehall classic “Chi Chi Man,” DESTIN makes the familiar refrain his own, transforming it into an anthemic celebration of self-expression, identity, and belonging. Directed by Zev York and shot over one evening, the video brings the bashment to life with fans hand-selected to join DESTIN in the celebration, capturing the party’s style, movement, and sense of community. In a fiery final punchline, DESTIN wields a flamethrower as the lyrics ring out, “Blaze di fire, mek we bun dem.”
On “CHI CHI,” DESTIN brings a fresh perspective to a song with a complicated legacy in dancehall. The Guardian included the track on its playlist of the week’s best new music, while DancehallMag praised the track as “funny, provocative and proudly unruly,” while underscoring the cultural significance of his approach: “The rhythm remains familiar. The power has changed hands.” Through “CHI CHI,” DESTIN engages with the music an...