Pour yourself a spritz, because the juiciest headline of Milan Fashion Week just landed far from the catwalk. Donatella Versace is officially back in the creative driver’s seat with a brand-new beauty and fashion venture created together with Los Angeles retail powerhouse Revolve. The project is fully independent and shaped around her personal vision, and it arrives with the kind of suspense Donatella has always known how to stage. The name is still under wraps, the first launch will start with beauty, and the big reveal is expected in the coming months. For a designer whose surname has been synonymous with Italian glamour for decades, starting over with a secret name feels like the most delightfully dramatic twist of all.
Life After the Medusa
The road to this moment has been a whirlwind. In March 2025, Donatella stepped down as chief creative officer of Versace, the house she had guided since the loss of her brother Gianni in 1997, and took on the role of chief brand ambassador. Last December the maison became part of the Prada Group, and its creative reins passed from Dario Vitale, who stayed for a single season, to Pieter Mulier. The philosopher Roland Barthes once famously dec...