Today it was announced that Donatella Versace and Revolve will be launching a new joint venture spanning both fashion and beauty.
“I believe creativity should be fearless, inclusive and alive in the world,” said Donatella in a statement. “I have always been inspired by the next generation, in music, film, art and, of course, fashion. This partnership gives me the freedom to speak to that generation in a completely new and personal way, through beauty and fashion. REVOLVE understands something I believe deeply: culture comes from connection. Together, we want to create that connection with a new voice, a new look and a new energy.”
Donatella will serve as chief creative officer of the new venture, shaping its identity, product, collaborators, and cultural world while Revolve will power the business through its global capabilities across digital commerce, technology, consumer intelligence, operations, marketing, and community.
Plans are to launch the new brand across the United States, Latin America, Asia-Pacific, and the Middle East, with the possibility of adding other major markets (Europe?) later on.
“Donatella is one of the defining creative voices of our time,” said Michael Men...