Endertech Launches American Freight's Store-Aware Shopify Site with My Store Inventory
10-31-2026 07:00 PM CET | Fashion, Lifestyle, Trends
Press release from: ABNewswire
Endertech launched americanfreight.com on Shopify with STORIS middleware and a My Store experience showing only locally available inventory.
Los Angeles, California - October 31, 2026 - Endertech, a technology partner specializing in Shopify ecommerce, platform migrations, and ERP-connected retail systems, announced the July 2026 launch of http://americanfreight.com for American Freight, a furniture and mattress retailer with more than 60 stores nationwide.
The program moved American Freight from nopCommerce to a Shopify storefront while keeping STORIS as the operational system of record. Endertech designed and implemented custom middleware so inventory, pricing, and orders stay aligned across locations, and built a non-native My Store experience: shoppers set their local store, then see only products available at that location, with buy-online / pick-up-in-store backed by store-level stock truth.
"Local inventory confidence is the product for multi-store furniture retail," said Gabriel Richards, CEO of Endertech....