Erica Groussman’s Trubar: A Deliciously Healthy Snack Revolution

Erica Groussman, founder of Trubar, emphasizes that her brand promotes happiness and a lighthearted approach to life. Trubar offers vibrantly packaged, plant-based, vegan, gluten-free, soy-free, and dairy-free protein snacks that delight the senses with flavors like Strawberry Shorty Got Cake and Shake It, Bake It, Birthday Cake It. Despite their indulgent taste, these treats are made with clean ingredients and sustainable packaging, making them a guilt-free pleasure. Groussman explains that her goal was to create a product that feels decadent yet healthy, containing no caffeine or stimulants, making it suitable as a pre-workout snack to boost endurance. Currently enjoying her summer in the Hamptons with her family, she shares her favorite activities, including playing padel tennis and participating in fitness classes, along with visiting wellness centers for massages and hyperbaric treatments. Balancing her busy schedule, Groussman often takes business calls outdoors to enjoy the natural surroundings, aiming for a daily step count of 10,000. Trubar has achieved significant success, with over $1 million in monthly sales on Amazon, and has recently launched a line of nut-free snac...