Etsy, Apple and HP: This Week's Top Five Stories
Somewhere online, an AI-written crochet pattern is turning a hopeful beginner’s scarf into something closer to a jellyfish.
Etsy, the home of wonky mugs and hand-stamped spoons, has decided to fight that mess with the same technology that made it.
“We believe AI will fundamentally change how people discover and shop, and we are leaning into that change,” Etsy CEO Kruti Patel Goyal told analysts on the company’s third-quarter earnings call.
Kruti has been at Etsy since 2011 and took the top job at the start of this year. As machines make it easier to copy products at scale, she argues, the person behind a hand-thrown bowl becomes more valuable.
She calls authentic craftsmanship the “ultimate luxury”, and the latest numbers suggest shoppers agree.
Apple has warned that the unprecedented demand for memory chips and the cost of running its AI tools will squeeze its margins, even as the company forecasts better-than-expected sales ahead of the Christmas season.
The tech giant says sales will rise 7-10% year-on-year in the holiday quarter of 2026 – higher than Wall Street predictions of 6%.
However, Apple’s shares slipped around 3% after h...