Battery and lighting company Eveready Industries India Ltd. has diversified into mosquito protection with the launch of its Eveready ULTIMA Liquid Vaporiser, bringing its portable power capabilities into the household insecticide segment.
Eveready said the new product is designed to address a limitation of conventional liquid vaporisers, which typically need to remain connected to a fixed plug point.
The company describes ULTIMA as India’s first portable liquid vaporiser and said its rechargeable design allows consumers to move mosquito protection between different spaces.
Mr. Anirban Banerjee, Chief Executive Officer, Eveready Industries India Ltd., said: “Eveready has always been in the business of bringing power and convenience to consumers, and our portfolio has evolved as their needs have changed. Our entry into mosquito protection is a natural extension of this approach, allowing us to bring our expertise in portable and rechargeable power into a new category. With Eveready ULTIMA Liquid Vaporiser, India’s first portable liquid vaporiser, we are making mosquito protection more convenient and adaptable to the way consumers use their spaces today. The product allows consumers t...