It is time once again for Around the World, the roadshow through which Expo Riva Schuh and Gardabags, organised by Riva del Garda Fierecongressi, visit the world’s leading manufacturing hubs. The latest stop took them to Chengdu, home to China’s leading women’s footwear manufacturing district, with which an agreement was signed last May to increase the presence of local companies at the trade fairs. Riva del Garda Fierecongressi and the Chengdu Footwear Industry Chain Chamber of Commerce & Huidu Fashion Industrial Park signed a strategic cooperation agreement aimed at developing networking, international matchmaking, internationalisation consultancy services and joint trade fair promotion initiatives.
SELECTING, NOT SIMPLY FILLING SPACE
The word internationalisation is often overused, with little substance behind it. For Expo Riva Schuh and Gardabags, however, both the word and the concept of opening up to the world represent a very specific way of working. Visiting manufacturing districts means getting closer to companies and selecting them one by one according to how relevant they can be to the buyers coming to Riva del Garda. The key criterion is the variety of products and supp...