Express teams up with Lisa Rinna and family for “Holiday, Hamlin Style” campaign
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Express has unveiled its holiday campaign, “Holiday, Hamlin Style,” starring Lisa Rinna, Harry Hamlin, their daughter Delilah Belle Hamlin and her boyfriend, Mick Maio.
Reimagining the classic family holiday card, the campaign shows the family decorating the tree, baking cookies, raising champagne toasts and, in Rinna’s case, dancing on the dining table. Shot in Los Angeles, the vignettes are set to modern remixes of Tchaikovsky’s The Nutcracker.
The campaign builds on Express’ Dress to Express platform, which celebrates the personal style of cultural personalities. Women’s highlights include the Editor Suit in new festive finishes, sequin dresses, faux-fur outerwear and knits. Men’s highlights include velvet tuxedo jackets, modern suiting and festive layers.
“The Hamlins are the perfect family to bring our holiday campaign to life,” said Joe Berean, chief marketing officer at Express. “They’re iconic, entertaining and unapologetically themselves. We wanted to capture that spirit in a way that feels festive, playful and a little unexpected, while celebrating the confidence and individuality ...