Factor Bikes is back in the WorldTour after signing a new deal with Bahrain Victorious, with the team ending its agreement with Bianchi.
Factor's ambition has always been "to make the fastest bikes in the world", which for chief brand officer David Millar means it’s essential that its bikes are raced at the highest level.
That hasn’t been the case in the men’s world tour since Factor parted ways with Israel-Premier Tech in 2025, after controversies and the rebrand of the team to NSN Cycling.
However, yesterday's announcement that Bianchi is ending its partnership with Bahrain Victorious at the end of this season has given Factor the opportunity to re-enter the men’s WorldTour.
Factor’s racing department will have both men’s and women’s representation in the Tour, with Human Powered Health and Ma Petite Enterprise on Factor bikes.
Reunited racers
The new partnership will see Millar working once again with Rod Ellingworth, who managed the British team strategy for the 2011 UCI World Championships in Copenhagen, where Millar was road captain. The team secured gold with Mark Cavendish. The duo worked together again in 2012 for the London Olympics.
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