Guests experience the immersive digital design pop-up.
CULTURE CLUB
For NYFW, Braun Celebrates a Century of Design, Style, and Self-Expression
Braun brought a century of innovation to life with Braun Haus, an experiential pop-up complete with industry conversations and celebratory cocktails. At Pier 59, during opening night, guests stepped into an immersive journey tracing the pioneering German brand's design legacy and exploring how intelligent tech and thoughtful details have shaped everyday rituals into personal expressions of identity. From a display of Braun iconography to a deconstructed Braun NEVO and a spectacular passage of light in between, Braun Haus channeled the spirit of New York Fashion Week. The highlight of opening night centered around a panel discussion examining where international form meets personal style, bringing together voices from design, fashion, and grooming. Braun industrial designer Benjamin Wilson joined creative director Heron Preston and celebrity groomer Julius Cvesar in conversation with Surface's editor-in-chief, David Graver, to unpack how design decisions impact the way people feel—and present themselves.
By Sofia Quintero
Images by Daphne You...