Former Coupa Procurement Leader Michael Van Keulen Joins Flywl as Strategic Advisor

San Francisco—Flywl, a cloud-based marketplace platform designed for enterprise software procurement, has announced the appointment of Michael Van Keulen (MVK), ex-Chief Procurement Officer at Coupa, as a Strategic Advisor starting August 1. With over two decades of experience in procurement, MVK has led and transformed enterprise purchasing processes across various organizations. His recent tenure at Coupa spanned more than five years, where he facilitated numerous deals and contributed to developing integrated go-to-market strategies that connected people, processes, and technology. Prior roles include leadership positions at Lululemon and VF Corporation, providing him with comprehensive insights into the shifting priorities and challenges within procurement.