Introduction to Melissa Carbone and Her Haunted Attraction Venture
Melissa Carbone, founder of Ten Thirty One Productions, appeared on 'Shark Tank' with the aim of revolutionizing immersive horror experiences. She captivated the panel by showcasing frightening creatures resembling scenes from a William Friedkin film. Her company specializes in providing live horror entertainment for thrill-seekers.
Highlighting the Los Angeles Haunted Hayride
During her presentation, Carbone highlighted her flagship attraction, the 'Los Angeles Haunted Hayride,' which, during a 17-day seasonal run in October 2013, generated $1.8 million in sales. This impressive figure caught the Sharks' attention. She sought a $2 million investment for a 10% stake in her business, presenting detailed financials to support her valuation.
Financials and Expansion Plans
She disclosed that producing a haunted hayride in Los Angeles cost approximately $1.2 million, resulting in a gross margin of around $60,000. Her plan was to leverage the investment to expand into new markets like New York City. Kevin O'Leary was the first to decline, questioning the company's valuation and expre...