Generous Brands Acquires Health-Ade to Boost Premium Beverage Portfolio

Generous Brands Expands Beverage Range with Acquisition of Health-Ade In a strategic move to diversify its product lineup, Generous Brands, a leading player in premium refrigerated beverages, has announced the acquisition of Health-Ade, a renowned leader in kombucha tea. This deal involves the sale from private equity firms First Bev and Manna Tree Partners, who will retain minority stakes in the company. Post-acquisition, Generous Brands will oversee four prominent brands: Bolthouse Farms, Evolution Fresh, Health-Ade, and SAMBAZON, covering categories such as juices, smoothies, kombucha, cold-pressed drinks, protein shakes, coffee, and alternative sodas. The combined portfolio is projected to reach nearly $1 billion in retail sales across various distribution channels. Additionally, the company produces high-quality refrigerated dressings under the Bolthouse Farms label. With robust manufacturing capabilities, a strategic distribution network, and a dedicated commercial team, Generous Brands aims to foster innovation and growth, catering to health-conscious consumers seeking products made with clean ingredients—ranging from nutritional shakes to super-premium juices. Founded in 2...